Value Your Trade in 30 Seconds Custom Showcase | Hot Rod Harley-Davidson



Customization has been a foundation of the Harley-Davidson experience since 1903. We build bikes. You make them your own. As part of the 120-year anniversary celebration, we're shining a spotlight on all things custom. No matter where you are in your customization journey, we invite you to bring your bike and the story of your build to celebrate.

  • Earn Prizes & Giveaways* including parade passes to ride your bike in the 120th Anniversary Parade during the Homecoming™ Festival in Milwaukee, WI on Sunday, July 16   
  • Register for your chance to win** a 2023 Harley-Davidson® Street Glide® Special with Empire™ Black Custom Package
  • Check out the new 2023 motorcycles, including the 120th Anniversary models  
  • Explore the latest parts and accessories to enhance your motorcycle from fender to fender
  • Meet with our customization consultants and let H-D™ Authorized Service help build your custom motorcycle     
  • Fill out the form to register and get a free shop towel*

*While supplies last.

**Sweepstakes entry period June 16, 2023 9am EST through June 18, 2023 11:59pm EST. No purchase necessary. Purchase does not increase odds of winning. Open only to legal residents of the continental United States, including D.C. and Alaska and excluding Hawaii who are 21 years or older, and legal residents of Canada, who have reached the age of majority in their state, province, or territory of residence at time of
entry. Void where prohibited. Need not be present to win. See participating H-D® dealerships for details or visit official rules at


Be one of the first to RSVP AND attend the event for a free exclusive Harley-Davidson® 120th Anniversary-branded shop towel. Just fill out the form and show us your confirmation email when you check in at the Custom Motorcycle Showcase. 

*While supplies last. Offer limited to the first 120 attendees.